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Channel: How Buyers Buy – Buyer Insights
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The Ultimate ‘NO’ and How to Overcome It

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Few people would accuse those in procurement roles as being ‘yes men’. But perhaps a direct ‘no’ is less common than people think. Those in procurement and finance have found a more effective way of stopping buyers (and those who want to sell to them) in their tracks. It is to ask for a cost-benefit […]

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